Wipro Consumer Care sets up start-up venture fund in consumers brand space

Wipro Consumer Care and Lighting has launched a venture fund to invest in start-ups in the consumers brand space. It will focus on firms where both parties can learn by leveraging their strengths and add value to each other.

“Our investment in Happily Unmarried was our first step to establishing this venture capital fund. What we bring is deep knowledge of operations and the ability to scale up, and a strong understanding of consumers,” said Sumit Keshan, a former Wiproite and managing partner of the venture fund.